Sheraspace: Redefining interior design in capital

28 Oct 2020 17:37, Somoy English Desk
Sheraspace: Redefining interior design in capital
Sheraspace: Redefining interior design in capital

Enhancing the interior of a building to get a healthier and more aesthetically pleasing environment for its dwellers is not an easy job. Conceptual development, space planning, site inspection, programming and research are required to get one’s home designed in a better way. And a professional designer can accomplish the job perfectly.

Upon realising the gravity of humanising one’s dwelling, Sheraspace, a prop-tech interior design firm, aims to promote interjecting the intricacies of Bangladeshi culture and heritage into modern interior design styles while serving Dhaka dwellers.

It came into being to reformulate the service of interior designing.

Faced with countless obstacles while getting her own family home designed, Sarjeena Maodud joined hands with Nizam Farid Ahmed to unravel the concept of a prop-tech interior design firm. 

The aim, since its inception, has been to make availing high-quality interior design services for Dhaka dwellers a hassle-free essential, rather than an unattainable luxury. 

Sheraspace, a pool for all things interior, is not limited to just designing and delivering projects. From weekly digital design inspiration in the form of tips and advice on Facebook to quizzes, mood boards and live interactive Q&A sessions with their followers, Sheraspace works on a wide variety of content. 

They feature weekly blogs on their site, in both English and Bangla, in an attempt to raise awareness about home and interiors amongst the audience in an entertaining guise. 

“The goal isn’t just promoting the service, but advocating interior designing as a lifestyle in itself,” said Sarjeena Maodud, co-founder and CEO of Sheraspace.

In the face of adversity
Sarjeena Maodud and Nizam Farid Ahmed, co-founder and COO, agreed that having to shift to remote work for a period of over five months during this coronavirus pandemic made on-site operations unimaginable. 

But nothing can make determined minds bow to anything. Thus, they launched the Online Interior Design Consultation service - the first of its kind in Bangladesh - whereby individuals interested in home improvement are able to receive expert interior guidance and plans online, from the comfort of their home, without getting involved in a long term project.

Behind the scenes
A peek behind the curtains at Sheraspace will broaden the frame for someone who is foreign to the way a young team of 30 unite their efforts. Ranging from the sales team to marketing, tech, operations and creative and design - every member in each department is assigned tasks catered to their unique set of skills. 

As adaptation to technology and automation is pivotal to keep afloat in today’s fast-paced world, Sheraspace has embraced tech as dispensable for an interior design firm.

Its team of astute Software Engineers work to modify the technological inner workings in an attempt to create a technology-driven service. 

According to the co-founders, the company is working to introduce Augmented Reality and Virtual Reality experiences for its clients. Every sales executive is coached in the broad field of interior designing to make her/him best equipped for capturing a client’s unique requirements and accordingly pairing them up with a designer best matched to the consumer’s taste and specifications. 

While aiming to revolutionise an industry, the key may be in honing behind and beyond the curtain.

How important is redefining interior design in Dhaka?
Sheraspace believes that in redefining the local interior design scene, the key lies in promoting transparency, quality and reliability. 

Attaining a service that is meant to enhance the standard of living is something that a consumer should not need to be apprehensive of. It follows then, reformulating the service of interior designing is imperative and Sheraspace aims to do just that.


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