Unilever is going to rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones.
The company will also remove references to "whitening" or "lightening" on the products, which are sold across Asia.
Unilever acknowledged the branding suggests "a singular ideal of beauty".
Two separate petitions urging Unilever to stop the production of its Fair & Lovely range have been signed by more than 18,000 people in recent weeks, reports BBC.
"This product has built upon, perpetuated and benefited from internalised racism and promotes anti-blackness sentiments," one says.
A second petition claimed the cream "tells us that there is something wrong with our color, that we have to be light in order to feel beautiful. In order to feel worthy."